My journey into UX started when I wanted a transition from my marketing expertise. After six years in the marketing field, where I worked in developing marketing strategies, customer acquisition, retention and sponsorship strategies and identified best customer touch-points to increase sales, I wanted to focus less on the company’s bottom line and more on the user, and it felt natural to move into User Experience Design. By incorporating my marketing specialty, creativity, and knack for strategic thinking, my mission is to build memorable product experiences and solutions, and I can dabble in this area with a solid academic background.

I am based in Denmark, but originally hail from Mexico City. Besides these two countries I have lived in Madrid, Spain for a year, as part of an exchange program during my Bachelors’. I have to admit it was hard to get used to Denmark’s cold and dark winters… but I’ve found new hobbies like winter swimming which I enjoy A LOT! I also enjoy cooking Mexi- Danske fusion dishes where – most of the times :p-  I find delicious discoveries.

My passion for running has branched into my love for trail races and marathons. I’m always racing to beat my personal records (3:45:46 in 42km, so far). I am an art and music lover, always open to going to concerts, festivals, and museums.

Thanks for taking this time to get to know me. If you’re so inclined, I’d like to get to know you too! You can find my contact links at the bottom of this page.